This isn’t the first time a product has been marketed for the sole purpose of assuaging fear, and it won’t be the last. Fear of loss of comfort and protection is one of those conditions hard wired into us as a species. ‘Mine’ draws a line in the sand between the perceived inner world and the outer world. From this stems a need to control not only the apparent controllables, but also random happenings and any other events which may lead to loss; risk management at a very personal level. Even though Doorbell Cameras are considered a realistic way to curtail crime, the owners and installers of these devices often violate ethical considerations, both at a personal level and at a social level. Reasonable expectation of privacy is a topic we all assume to be for our own benefit and as a deterrent to crime. Yet without notifying those being filmed or photographed, we may be breaking laws. In most states it is only legal to film one’s own front door. If a neighbor’s home, particularly the inside of said home, is in the video the owner of the camera could be breaking the law due to the cone of visibility. They must procure the neighbor’s consent to be filmed. Yet, such considerations are rarely valued when doorbell cameras are installed and used.